The platform is rolling out a fresh option that allows them to lessen the quantity of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the platform revealed that it now features in excess of 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a widespread release. This advancement coincides with a increase in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
Studies have shown that nearly one in 10 of the fastest-growing channels on a popular video site primarily display AI-generated videos. A considerable share of this material is classified as “AI slop”, a phrase for inferior, factory-style content that is typically absurd or bizarre.
“We know from our community that numerous viewers enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we intend to give people the power to increase or decrease of that, depending on their own preferences,” said a platform representative.
Scale of AI Content
The platform shared that there are now over a billion videos on its service tagged as made with AI. Overall, over 100 million pieces of content are added to the service daily, making clips made by AI a relatively small percentage of its overall inventory.
How to Adjust Settings
Users will be able to limit or boost the amount of AI content they see by accessing the “manage topic” setting in the application and picking “AI-generated content”. Additional categories that currently be modified under the setting include politics, clothing, beauty, and movement.
Platform Guidelines
TikTok’s policies require content makers to label lifelike AI-made content, and it bans dangerous deepfakes of well-known individuals or emergencies. Any believable AI video that is without a tag can be deleted under its community policies.
Additionally, the app will from now on add an “AI-made” tag to content created with its own AI tools, or flagged by an cross-platform project for spotting artificial media. This step is aimed to stop users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The platform is also introducing a two million dollar AI literacy fund for experts and organizations to create informative material about responsible artificial intelligence. This program will benefit charitable organizations specializing in educating computer science.
Content Safety Approach
The video-sharing app has supported its moderation strategy, following controversy over intentions to lay off hundreds of content moderators in the UK. TikTok is planning to cut 439 jobs in its content moderation team in the UK capital, with labor groups and online safety experts expressing worry that people are being substituted by machine-led review.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can protect employees by removing the most graphic content before it is viewed by people. TikTok reported a notable drop in disturbing and violent content reviewed by content reviewers over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to combine people and machines to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we further consider it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is proving valuable operate efficiently.”
